“Social is where people spend their time, where they get brand and product recommendations, and where they connect with companies they want to do business with. You can spend all of your energy proving the case or you can show some faith in your audience and your own common sense. By all means, use the data you have available, but spend your time, budget, and resources to execute strategies that build and strengthen your reputation, insights, traffic, activity levels, leads, and sales in social.”
